About me
I’m Alberta — a product marketing strategist who helps SaaS startups align their story and go to market with confidence.
With 18+ years in B2B SaaS, I’ve led product marketing at companies from Series A to scale-up. I’ve launched products, repositioned legacy ones, built pricing from scratch, and coached product marketers to think and communicate more strategically.
But I don’t just bring frameworks — I bring energy, curiosity, and empathy to every engagement. I know how tough it is to get everyone aligned when you’re scaling fast. That’s why I roll up my sleeves and work closely with your team — to create positioning they believe in, messaging they can use, and a GTM motion that actually sticks.
Why I do this
A few years ago, I took part in Simon Sinek’s “Find Your Why” workshop. Mine is simple:
“To positively inspire others so they can reach their full potential for happiness.”
That shows up in everything I do — whether it’s helping a founder articulate their vision, supporting a junior marketer to grow, or crafting a narrative that finally clicks across teams.
The story behind Ocean Wave Growth
I’ve always been drawn to the ocean. I am fascinated by sea life, waves, and the ever-changing rhythm of the sea. For me, the ocean represents possibility, depth, movement, and beauty — just like growth when it’s done with purpose.
That’s why I named my business Ocean Wave Growth: it reflects the kind of momentum I help create — natural, powerful, and always in motion.
What People Are Saying
“Alberta brings clarity and vision to go-to-market strategy, crafting messaging that genuinely connects with customers while aligning Marketing and Product around a shared goal.”
Katia Cassano, Product & AI Strategy Leader“Alberta’s ability to adapt quickly, support Sales and CSMs with clarity, and translate customer needs into action made a huge impact across teams.”
Michaela Schäfer, VP of Sales
“Alberta blends business acumen, creativity, and execution with integrity, humour, and heart. She’s the kind of person who lifts everyone around her — and delivers from day one.”
Sarah Lloyd Parry, Marketing Executive & Interim Leader
What It’s like to work with me
I’m structured, but I find chaos fun. I love clarity, but I don’t shy away from messy. I believe in deep collaboration, fast iteration, and the power of asking “why” (and “why not?”). I’ll challenge you, cheer for you, and bring a sense of purpose — and play — to the work we do together.
Ocean Wave Growth isn’t a big agency. It’s me — a strategic partner who cares about your success as much as you do.
Get in touch
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!