B2B SaaS Product Marketing Consultant for Series A–B Companies
I’m Alberta — a product marketing strategist who helps SaaS startups align their story and go to market with confidence.
Over 18+ years in B2B SaaS, I’ve led product marketing across complex, fast-scaling companies — launching new products, repositioning legacy ones, building pricing from scratch, and supporting teams through the messy reality of growth.
And I’ve seen the same pattern again and again: when product, marketing and sales tell different stories, growth slows.
That’s why I don’t just bring frameworks. I work closely with your team to create positioning they believe in, messaging they actually use, and a go-to-market motion that sticks.
Why I do this
Why Ocean Wave Growth
How I work
A few years ago, I took part in Simon Sinek’s “Find Your Why” workshop.
Mine is simple: "To positively inspire others so they can reach their full potential."
That shows up in my work every day — helping founders clarify their vision, supporting teams to think more strategically, and creating product stories that actually click across product, marketing, and sales.
I’ve always been drawn to the ocean — its constant movement and unpredictability. No two waves are the same. Some build gently, others hit hard, but they never stop coming.
That’s how I see growth. It isn’t linear — it comes in waves, often through challenge, and the biggest progress usually follows the hardest moments.
Ocean Wave Growth reflects that belief: turning complexity and misalignment into clarity — and momentum that lasts.
I’m naturally curious — I’ll ask a lot of questions, and probably “why?” more times than you expect. That’s intentional. Clarity usually sits just beyond the obvious.
I’ll challenge assumptions, but I’m equally open to being challenged. I don’t believe in rigid frameworks — I believe in testing, learning, and adapting quickly.
I bring honesty, focus, and hands-on support. I’m calm in complexity, direct when things feel unclear, and fully invested in helping your team align, simplify, and move forward with confidence.
From people I’ve worked with
“Alberta combines a proactive approach with a clear go-to-market vision that inspired our teams, crafting messaging that truly connected with our customers and aligning Marketing and Product to streamline how we worked. Her ability to bring clarity and direction across teams had a real impact on our results.”
— Katia Cassano, Product Leader
“Alberta brings deep product and market knowledge, which was an incredible asset in supporting our Sales and Customer Success teams. She quickly adapted to business and customer needs, delivering practical solutions and working seamlessly across teams to drive meaningful impact on our success.”
— Michaela Schäfer, Enterprise Sales Leader
“Alberta consistently aligned product, sales, and marketing around shared goals, coordinating internal teams and external stakeholders to keep everyone moving in the same direction. She had a strong ability to simplify complex challenges while balancing big-picture thinking with sharp attention to detail.”
— Rickard Janz, Digital Experiences Leader
“Alberta combines strong business acumen with the ability to simplify complexity, bringing both strategic thinking and hands-on execution. She quickly built momentum, collaborating across the business to deliver meaningful impact from day one.”
— Sarah Lloyd Parry, Marketing Leader
A bit more about me
When I’m not working, you’ll probably find me hiking in nature, reading a book about leadership, or cooking my next homegrown vegetable dish (full disclosure: I’m not a vegetarian). I’m a curious mind, a lifelong learner, and a firm believer that growth (personal or business) should never be boring.