Why I do this
Why Ocean Wave Growth
How I work
A few years ago, I took part in Simon Sinek’s “Find Your Why” workshop. Mine is simple: “To positively inspire others so they can reach their full potential.”
That purpose shapes my work. I help leaders clarify their vision, teams think more strategically and Product, Marketing and Sales align around a commercial story buyers understand.
I’m naturally curious. I ask a lot of questions and probably “why?” more often than you expect.
I challenge assumptions, welcome challenge in return and help teams turn complexity into clear strategic decisions everyone can support.
B2B SaaS Product Marketing Consultant
I’m Alberta, a Product Marketing strategist who helps B2B SaaS companies clarify why buyers should choose them and align Product, Marketing and Sales around one commercial story.
With 15+ years in Product Marketing, I’ve launched new products, repositioned existing ones, built pricing and packaging from scratch and helped teams turn complex products into clear commercial stories.
From people I’ve worked with
“Alberta combines a proactive approach with a clear go-to-market vision that inspired our teams, crafting messaging that truly connected with our customers and aligning Marketing and Product to streamline how we worked. Her ability to bring clarity and direction across teams had a real impact on our results.”
— Katia Cassano, Product Leader
“Alberta brings deep product and market knowledge, which was an incredible asset in supporting our Sales and Customer Success teams. She quickly adapted to business and customer needs, delivering practical solutions and working seamlessly across teams to drive meaningful impact on our success.”
— Michaela Schäfer, Enterprise Sales Leader
A bit more about me
When I’m not working, you’ll probably find me hiking in nature, reading a book or cooking with whatever I’ve grown in my garden.
I’m a curious mind, a lifelong learner and a firm believer that growth, whether personal or business, should never be boring.