B2B SaaS PRODUCT MARKETING SERVICES
Senior Product Marketing support for ambitious growth
I help B2B SaaS companies turn ambitious revenue goals into clearer market choices, stronger propositions and one commercial story Product, Marketing and Sales can take forward together.
Choose focused support for a defined growth opportunity or ongoing fractional Product Marketing leadership.
Strategic GTM Projects
From £10,000 / €12,000 - priced based on scope
Focused strategic support for a defined growth opportunity, such as repositioning a portfolio, creating a new proposition, entering a new market, improving pricing and packaging or unlocking more value from existing customers.
Depending on scope, the work may cover:
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ICP, buyer and customer research
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Positioning, differentiation and messaging
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Pricing and packaging, product launch, market-entry or expansion strategy
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Product, Marketing and Sales alignment and training
Every engagement begins by agreeing the commercial goal, the strategic decisions required and the measures that will show progress.
The Outcome: A clearer view of where growth can come from, a stronger reason for buyers to choose you and a shared commercial foundation for improving conversion, win rates and revenue.
Fractional Product Marketing Leadership
From £6,000/€7,000 per month - 3 months minimum engagement
Senior Product Marketing leadership for B2B SaaS companies pursuing ambitious growth and needing strategic capacity to shape the portfolio, commercial narrative and go-to-market priorities.
I work as an extension of your leadership and GTM teams, typically one to two days per week depending on scope, helping you prioritise the work to improve commercial performance.
Designed for Marketing and Commecial leaders who need someone to shape the portfolio, own the commercial narrative and align go-to-market priorities as the company scales.
Priorities may include:
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Product Marketing strategy and prioritisation
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Buyer insight, positioning, differentiation and messaging
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Pricing and packaging, product launches, market entry or expansion
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Competitive analysis, GTM alignment and team training
We agree the commercial priorities and measures of progress at the beginning of the engagement, then review them as the needs of the business evolve.
The Outcome: Senior Product Marketing capacity focused on the decisions, propositions and commercial priorities that influence conversion, win rates, customer acquisition and revenue growth.
Turn one commercial priority into clearer action
A complimentary 45-minute session for investor-backed B2B software companies
Get an independent perspective on one priority connected to revenue growth, market expansion, portfolio strategy or commercial performance.
You might use the session to discuss:
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Repositioning a product or portfolio
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Launching a new proposition
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Entering a new market
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Improving positioning and differentiation
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Packaging your offers more clearly
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Aligning Product, Marketing and Sales around one commercial story
We’ll focus on the opportunity or decision that matters most to your business. After the session, I’ll send you two or three practical observations or recommendations.
No preparation is required and there is no obligation to purchase anything.
Limited to one session per company, with up to three participants.
Deep Discovery
I work closely with your team, interviewing Product, Marketing, Sales and customers to uncover what is really happening.
Strategic support that works with your team—not around it
What you can expect
Radical Alignment
I facilitate the difficult conversations between teams so everyone agrees who the product is for, why it matters and how to tell the story.
Clear Strategic Direction
I turn those insights into clear positioning, priorities and commercial decisions that Product, Marketing and Sales can apply consistently.