B2B SaaS PRODUCT MARKETING SERVICES
Senior Product Marketing support for the commercial problems that slow growth
I help B2B SaaS companies solve the positioning, messaging and go-to-market problems that make it harder to win new customers, grow existing accounts and bring products to market successfully.
Choose focused support for a specific commercial challenge or ongoing fractional Product Marketing leadership.
Strategic GTM Projects
From £10,000 / €12,000 - priced based on scope
Focused strategic support for a specific commercial challenge such as unclear positioning, a product launch, pricing and packaging, market entry or cross-sell.
Depending on scope, the work may cover:
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ICP, buyer and customer research
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Positioning, differentiation and messaging
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Pricing and packaging, product launch, market-entry or expansion strategy
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Product, Marketing and Sales alignment and training
The Outcome: The engagement gives buyers a clearer reason to choose you and your teams a shared commercial foundation for improving conversion, win rates and growth.
Fractional Product Marketing Leadership
From £6,000/€7,000 per month - 3 months minimum engagement
Senior Product Marketing leadership for B2B SaaS companies that need strategic capacity but are not ready to hire a full-time Product Marketing leader.
I work as an extension of your leadership and GTM teams, typically one to two days per week depending on scope, helping you prioritise the work to improve commercial performance
Perfect for founders or VPs of Marketing who need someone to own the narrative and build the PMM engine while they focus on scaling other parts of the business.
Priorities may include:
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Product Marketing strategy and prioritisation
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Buyer insight, positioning, differentiation and messaging
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Pricing and packaging, product launches, market entry or expansion
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Competitive analysis, GTM alignment and team training
The Outcome: The result is senior Product Marketing capacity focused on the decisions, narratives and commercial priorities that influence conversion, win rates, customer acquisition and revenue growth.
Deep Discovery
I work closely with your team, interviewing Product, Marketing, Sales and customers to uncover what is really happening.
Strategic support that works with your team—not around it
What you can expect
Radical Alignment
I facilitate the difficult conversations between teams so everyone agrees who the product is for, why it matters and how to tell the story.
Clear Strategic Direction
I turn those insights into clear positioning, priorities and commercial decisions that Product, Marketing and Sales can apply consistently.
Let’s discuss the commercial problem you need to solve
Whether you need focused support for a specific challenge or ongoing Product Marketing leadership, the first step is understanding what is making growth harder—and where I can add the most value.