I help SaaS startups and scale-ups find, tell, and scale a story their whole team believes in — and their customers trust. Whether you’re still shaping your positioning or ready to embed it across go-to-market, I offer tailored support to get you there.

You can choose from one of three focused service packages, depending on where you are in your journey — each designed to bring clarity, alignment, and momentum across your team

Product marketing that brings teams together

Get in touch

Find clarity and craft your core story
I lead a collaborative workshop to define your ideal customer, category, positioning, and core messaging. You’ll walk away with a clear, founder-aligned narrative you can scale.

What you get:

  • Discovery sessions with key stakeholders

  • Positioning & differentiation workshop

  • Core messaging and narrative

Ideal for: Startups launching a new product, entering a new market, or revisiting their GTM strategy.
Timeline: ~3 weeks

1. Alignment Sprint

2. Consistency Program

Turn your story into a consistent customer message
I align marketing, sales, and product around one shared story — and make sure it works across your sales decks, website copy, and marketing campaigns.

What you get:

  • Everything in the Alignment Sprint

  • Competitor & differentiator map

  • Sales pitch for new customers

  • Messaging review across marketing and sales content

Ideal for: Startups with early traction that need to build consistency across touchpoints.
Timeline: ~6 weeks

3. Activation Journey

Embed the story and drive adoption across your teams
I support your go-to-market execution with practical tools, training, and live workshops.
What you get:

  • Everything in the Consistency Program

  • Marketing & sales content map

  • Enablement toolkit (slides, battlecards, FAQs, etc.)

  • Sales training & messaging adoption sessions

Ideal for: Growth-stage startups rolling out new positioning across teams and channels.
Timeline: ~12 weeks.

What people say about working with me

“What sets Alberta apart is her ability to turn strategy into execution — and to bring people with her across departments to make it happen.”

Richard Holloway, Operations Leader

“Alberta brought clarity and focus to a complex product, balancing deep technical understanding with user-centred messaging — all while moving at startup speed.”

Karl Griffin, Founder & CEO, JammJar

How I work

  • Fixed-scope, fast-moving engagements

  • Live workshops + async deliverables

  • Designed to fit around your team’s availability and bandwidth

Why It works

Most messaging dies in the handoff between teams. I work across marketing, sales, and product to make sure your positioning isn’t just right — it’s used, believed, and shared.

Ready to align your story?

Tell me a bit about your company, and I’ll be in touch. I’d love to hear what you’re working on.