Scaling after product-market fit shouldn't feel this chaotic.
B2B SaaS product marketing consultant helping European startups align product, marketing and sales.
I help European B2B SaaS teams align around one clear narrative customers understand — and teams believe in.
These services are designed for companies (Series A–B) that have proven demand but need clarity, consistency, and alignment to scale.
Service Packages
Alignment Sprint
Duration: ~3 weeks
Investment: £3,000 / €3,500
When this is right for you
You’ve proven product-market fit, but your messaging feels scattered. Different teams describe your value differently.
What it includes
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Deep discovery sessions with leadership
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Positioning workshop
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Clear differentiation framework
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Core narrative and messaging foundation
What you walk away with
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One clear explanation of who you are and why you matter
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Shared language across Product, Marketing, and Sales
Consistency Programme
Duration: ~6 weeks
Investment: £4,800 / €5,500
When this is right for you
You have positioning, but it’s not consistently reflected across marketing and sales.
Includes everything in Alignment Sprint plus
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Competitor and differentiator map
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Refined sales pitch (for new customers)
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Messaging review across marketing and sales assets (review and guidance — not content creation)
What you walk away with
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Alignment across teams
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Clear differentiation in market conversations
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A message customers can easily understand
MOST POPULAR
Activation Journey
Duration: ~12 weeks
Investment: £7,500 / €8,500
When this is right for you
You want more than alignment — you want real adoption across teams.
Includes everything in Consistency Program plus
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Marketing and sales content map
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Enablement toolkit (slides, battlecards, FAQs)
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Sales training and story adoption sessions
What you walk away with
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Teams confidently using the same narrative
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Stronger sales conversations
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Clear connection between positioning and pipeline
Strategic Advisory Partnership
Minimum commitment: 3 months (available after completion of Activation Journey)
Investment: £4,500 / €5,000 per month
When this is right for you
You’re scaling fast and making high-impact decisions. You want a steady, strategic partner in your corner.
Collaboration model
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Bi-weekly leadership strategy calls
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Ongoing async support (Slack / email)
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GTM and positioning guidance as priorities shift
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Review of launches, campaigns, and sales motion
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Narrative refinement as your company evolves
Each 3-month cycle helps you
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Maintain alignment as the business evolves
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Make faster, clearer decisions
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Reduce reactive pivots
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Scale with confidence
Scaling doesn’t have to feel chaotic. Let’s align your Product, Marketing and Sales teams around one story your customers understand.
“What sets Alberta apart is her ability to turn strategy into execution — and to bring people with her across departments to make it happen.”
Richard Holloway, Operations Leader
“Alberta brought clarity and focus to a complex product, balancing deep technical understanding with user-centred messaging — all while moving at startup speed.”
Karl Griffin, Founder & CEO, JammJar