B2B SaaS Product Marketing Insights

Customers may understand why they should buy your product while users still see no reason to use it. Discover why SaaS product adoption stalls—and how customer marketing, onboarding, pricing and internal champions can improve usage before renewal.

Heavy discounting, generic marketing and inconsistent sales pitches can look like separate problems. In reality, they are warning signs that Product, Marketing and Sales are no longer telling buyers the same story.

When a SaaS company enters a broader category or targets a new audience, changing the messaging is rarely enough. Discover why positioning must come before campaigns.

When SaaS pricing fails to improve conversion, expansion or discounting, the problem may be deeper than the price. Pricing can expose a disconnect between product strategy, positioning and how customers experience value.

AI can help SaaS teams produce more campaigns, sales materials and product communications. But when Product, Marketing and Sales are not aligned around one clear story, AI can accelerate buyer confusion instead of growth.

Removing Product Marketing may save £200,000 from the marketing budget, but the cost soon reappears in longer sales cycles, lower win rates, weaker launches and lost growth.

When revenue growth slows, the instinct is often to generate more demand. But what if the real problem isn't attracting more prospects? This article explores why many B2B SaaS companies misdiagnose slowing growth—and why improving conversion often creates a bigger impact than generating more pipeline.

Frameworks help Product Marketing teams work consistently, but standards define what good looks like. In this article, I share a real experience from my career that changed how I think about Product Marketing leadership and explain why clear standards are essential for keeping Product, Marketing and Sales aligned around one consistent story.

Most metrics tell you that something has changed. The real value comes from understanding why. Here's why I believe Product Marketing's role is shifting from reporting dashboards to interpreting what the numbers are really telling the business.

Why SaaS Product Launches Struggle to Drive Revenue Founders often expect a SaaS product launch to be a significant growth event. The founder's dream usually follows a simple pattern: a new feature ships, customers get excited, the pipeline increases, and revenue follows. Sometimes, that happens. More often, the launch creates a flurry of internal activity with very little commercial impact. The reality tends to look more like this: the product works (even if it's only 80% co

How to structure a product marketing team so Product, Marketing and Sales are aligned around one clear story that actually drives growth.

Positioning isn’t about messaging. It’s about aligning product, marketing and sales around one clear story that customers understand and buy into.