Practical insights on positioning, messaging and go-to-market strategy for founders and CEOs of B2B SaaS and AI companies, and on aligning Product, Marketing and Sales around one clear story.
Founder-led marketing works. Until you hire the next 100 people. In May 2019, Sam Altman sat down with StrictlyVC's Connie Loizos and was asked what makes a good founder. His answer was blunt: to be an effective CEO, "95% of your job is effective communication, evangelism". The rest of his sentence matters as much as the number. He meant telling the company's story to the people you're trying to hire, keep and sell to. A year earlier, at Y Combinator's Startup School, he had
