Practical insights on positioning, messaging and go-to-market strategy for founders and CEOs of B2B SaaS and AI companies, and on aligning Product, Marketing and Sales around one clear story.
When SaaS growth slows, generating more demand is not always the answer. Use this leadership diagnostic to identify whether revenue is being lost through acquisition, conversion, sales, adoption or expansion—and what to investigate before investing more.
Most metrics tell you that something has changed. The real value comes from understanding why. Here's why I believe Product Marketing's role is shifting from reporting dashboards to interpreting what the numbers are really telling the business.
